Change Management Research Paper Example | Topics and Well Written Essays - 750 words

Change Management - Research Paper Example sidering that the management behind McDonald’s has decided to implement the use of digital CCTV in some of the restaurants around the world, this study will describe how the organization has addressed each of Kotler’s eight (8) steps for leading organizational change. Eventually, justification will be provided as to whether or not the organization has already addressed each of the Kotler’s eight steps. Given that the organization failed to address a step, a proposed method that will enable McDonald’s to address the step will be tackled to avoid resistance to change. Prior to conclusion, the truth behind Kotler’s statement â€Å"†¦successful organizational change is 70 – 90% leadership and 10 – 30% management† (Chang & Chan, 2001, p. 616) will be uncovered. Since there are McDonald’s restaurant all over the world operates at night, McDonald’s becomes one of the commonly selected meeting place among the criminals. In line with this matter, Andy Lane – McDonald’s region security manager created the urgency for the need to invest on CCTV in each of the company owned restaurants by convincing the top management that the use of digital video recorders could effectively protect their staff and customers from becoming a victim of crime (Dallmeier, 2009). By making the people know that McDonald’s is using CCTV that is directed straight to nearby police stations, there is a higher possibility that people who would visit the restaurant would behave appropriately at all times. McDonald’s top management has been successful in creating urgency for the need to put up CCTV in some of the company-owned restaurants. Not only did Mr. Lane identify business opportunities and consequences out of using CCTV cameras, he also managed to provide the people with valid security reasons for the said investment. To ensure that McDonald’s will implement the plan on investing on CCTV cameras, southern area managers Andy Lane and Robbie Hawes worked together to